ALEXANDER FREILICH
SENIOR DESIGNER ▴ ART DIRECTOR
BRAND IDENTITY
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PRINT & DIGITAL
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WEB DESIGN
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UI DESIGN
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PACKAGING
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ART DIRECTION
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BRAND IDENTITY ◈ PRINT & DIGITAL ◈ WEB DESIGN ◈ UI DESIGN ◈ PACKAGING ◈ ART DIRECTION ◈
Featured Work
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Long-term creative partnership supporting nationally recognized consumer brands.
As the lead designer on this long-term agency partnership, I was responsible for fulfilling creative across a wide range of print and digital touchpoints for major consumer brands including DoorDash, Caviar, Harry’s, and Tommy John. Projects spanned direct mail, magazine ads, digital advertising, photo retouching, and production.
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A sports marketing and development group that crafts powerhouse brands for the next generation of collegiate superstars and sports brands.
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Full-service brand development for a fully licensed CT-based cottage food bakery.
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Full-service brand and digital design for a luxury stone and tile company with a national showroom footprint.
▴ ABOUT
Strategic,
Creative
Solutions.
I am a Senior Designer & Art Director with 10+ years of agency experience crafting brand identities, digital and print marketing materials, and user-facing web and UI design. I translate ideas into cohesive visual systems across every touchpoint, with a focus on craft, consistency, and hands-on execution - whether working independently or as part of a team.
▴ EXPERIENCE
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Senior Art Director l 2018 - 2026
Worked cross-functionally with internal teams and clients to drive creative from concept through execution, providing hands-on design, art direction, and project oversight.
Led print and digital design across brand identity, marketing collateral, email campaigns, website wireframes, and social media - adapting quickly to varied client needs and aesthetics
Designed and built client-facing websites on Shopify and Squarespace, from initial concept through launch
Managed internal and external project workflows, delegating tasks across the team to keep timelines on track and creative quality consistent
Thrived in a fast-paced agency environment - routinely delivering same-day work across multiple active projects without diminishing quality
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Graphic Designer l 2014 - 2018
Collaborated with the Corporate Identity Manager to fulfill a high volume of stakeholder and client design requests, with a consistent focus on brand accuracy and visual quality.
Produced a wide range of graphics including infographics, data visualizations, process maps, and promotional assets
Developed custom icon systems as part of broader brand and communication projects
Designed marketing collateral including pitch decks, one-pagers, capabilities documents, and both digital and print presentations
Built and maintained a standardized corporate PowerPoint template, and oversaw ongoing reviews to ensure brand consistency across all stakeholder presentations
Managed the design / production of the LogicSource Quarterly Newsletter
Contributed to the development of the LogicSource Brand Guidelines
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Graphic Design Intern l 2013 - 2014
Supported the Creative Director across a broad range of design deliverables, including promotional graphics, logos, icons, presentations, and social media and email assets.
Operated in a fully remote-friendly workflow across multiple time zones, staying responsive and reliable regardless of schedule
Managed multiple concurrent projects in a fast-paced environment, consistently meeting deadlines
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Eastern Connecticut State University I 2008 - 2012
Bachelor of Arts & Sciences
Major: Digital Art & Design
Minor: Studio Art
▴ TOOLKIT
▴ NOTABLE CLIENTS
