▴ PROJECT OVERVIEW

Plymouth Pastries needed everything built from scratch: a brand identity that felt homemade and approachable without sacrificing sophistication, paired with a complete digital and physical presence to support real customer discovery and sales.

Disclaimer: my bonus was paid out in cookies. 😁🍪

▴ PROJECT ROLE

I was tasked with developing the full brand identity for Plymouth Pastries including logo, brand badge, and a complete visual system designed to capture the homemade, approachable character of the business while keeping it polished and market-ready. This extended directly into the product packaging and labels, translating the brand into a cohesive unboxing experience from ingredient callouts to the signature look customers recognize at a glance, and carried through into merchandise design.

I designed and built the website in Squarespace and helped establish the brand's social media presence, creating a complete digital footprint to support customer discovery, ordering, and ongoing engagement.